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July 6, 2011

Google to retire Blogger & Picasa brands

Don't fix it if it ain't broke. I like my Picasa and Blogger. I use both to teach my journalism and photography students.

Amplify’d from

Google to retire Blogger & Picasa brands

Google acquired Picasa in 2004 and Blogger (co-founded by Evan Williams of Twitter) in 2003.

(Mashable) -- Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.

Blogger and Picasa aren't going away, of course -- they're two of Google's most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa "Google Photos" and Blogger will become "Google Blogs."

Picasa and Blogger were also Google acquisitions, although both companies have been part of the Google empire for far longer. Picasa was acquired in 2004 and Blogger (co-founded by Evan Williams of Twitter) was acquired in 2003 and is one of the top 10 most visited websites in the world.

Although the rebranding could upset some existing customers, it also gives Google the ability to completely integrate both services into Google+.


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